Why Kota remains the go-to destination for JEE, NEET coaching

Despite recent tragic incidents, Kota continues to attract students for its rigorous coaching and impressive track record.

Kota, Rajasthan, renowned as the coaching capital, draws thousands of engineering and medical aspirants each year. Despite the unfortunate spate of suicides among students, the city remains a preferred choice for JEE and NEET preparation.

Nitin Viijay, founder of Motion Education, attributes Kota's popularity to its advanced teaching methods and structured courses, addressing the gap in primary and secondary education in other states. Additionally, coaching institutes in Kota offer contextual and logical understanding crucial for competitive exams.

Prateek Bhargava, CEO of Mindler, cites factors such as a history of success, experienced faculty, competitive atmosphere, and focused curriculum as reasons behind Kota's appeal. He also mentions extensive marketing, sometimes employing fear tactics, to influence parental decisions.

Parents like Abhishek Gupta and Poonam Sharma exemplify the trend, relocating temporarily to support their children's preparation. The belief in Kota's ability to shape successful careers, coupled with the conducive study environment, drives many such decisions.

Despite challenges and tragedies, Kota's reputation for quality education persists, fueled by parents' aspirations for their children's academic success and future prospects.