Examplad Media has announced its partnership with Sikh Aid Charitable Trust, taking on the role of their official PR partner. The goal is simple: strengthen the visibility of an organisation that has been working quietly and consistently across relief aid, education and healthcare.
Sikh Aid has built its identity around service. Their work ranges from emergency relief efforts to long-term community programs, and everything they do is rooted in the Sikh principle of selfless giving. They move fast, stay grounded and focus on impact rather than recognition. That’s exactly what made this partnership meaningful for us.
Here’s the thing. Digital PR isn’t just about coverage. It’s about shaping stories that deserve attention and ensuring they reach the people who care. Sikh Aid’s stories are powerful on their own. Our role is to take those stories further.
What this partnership really means
Examplad Media will handle all strategic PR for Sikh Aid at no cost. This includes helping them highlight their ongoing initiatives, building awareness around their programs and expanding their presence across digital and traditional media. The aim is to support their mission, not to change it.
Sikh Aid continues to lead operations on ground, while our team steps in to amplify their message, showcase their impact and attract more supporters to their cause.
Why this matters
Non-profit organisations often pour every resource into the work itself. Public visibility usually comes last, even though it’s the key to unlocking donations, volunteers and long-term support. By taking up the responsibility of PR, we’re helping Sikh Aid focus entirely on what they do best: serving communities that need it.
The partnership also reflects a shared belief that good work becomes even more powerful when people know it exists. When impact meets communication, change accelerates.
A step toward something larger
This collaboration marks a commitment from Examplad Media to support purpose-driven organisations that are creating real change on ground. Sikh Aid’s energy and clarity of mission make them an ideal partner as we look forward to contributing to a larger, ongoing story of service.
